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Spicy Bobbing Apple Cheddar Launch
Taking their blends to another level, Joseph Heler have captured the taste of Autumn with their latest product, Spicy Bobbing Apple Cheddar. Set to create fireworks in the cheese category, this delicious blend of award-winning cheddar, cinnamon and apple chunks, launched into Tesco’s stores throughout the UK on Monday 26th September, just in time for those Halloween and Bonfire Night celebrations. Heler’s Spicy Bobbing Apple Cheddar will be available for 6 weeks.
This latest launch is testament to the work that Joseph Heler, the UK’s largest independent cheese manufacturer, is putting into diversifying their cheese offering and more specifically their blended combinations. As a business, Joseph Heler like to remain true to traditional cheese making values, yet they are always keen to work with new and innovative ways of producing cheese.Mike Heler, Managing Director of Joseph Heler Cheese says: “We are incredibly proud of the taste and quality that this product delivers . Our NPD department works exceptionally hard to perfect any new recipes that we put to market, as such, we are confident that our Spicy Bobbing Apple Cheddar will be well received, especially at such a fitting time of year.”